Brand Activations That Drive Business Results Through Emotional Connection
Traditional advertising gets ignored.
Lead acquisition costs are skyrocketing.
Prospects need to experience your brand and develop an emotional connection!
Not just read about it or see it on the internet.
The Solution:
Experiential Marketing
Integrated campaigns combining physical experiences with digital amplification. Face-to-face moments build trust, strategic content extends reach, and measurable tracking proves ROI.
The result?
Customers originating from experiential activations have a deeper emotional connection and stronger brand recall. More importantly, they become brand representatives as they create, share, and tag us in content organically, which is then amplified across your owned and paid channels.
The business outcome is clear. Experiential activations generate 5-10x impact beyond digital advertising or content, even when combined.
By leveraging the power of emotion, we transform in-person attendees into brand ambassadors for your event, amplifying and distributing your brand’s memories in a way your competitors can’t replicate.
Why Experiential Marketing Works
Face-to-face experiences create trust and memory in ways digital advertising can’t replicate. Then we amplify those moments through strategic content distribution, personalized engagement and follow-ups, amplified by advertising spend.
Track concrete metrics: qualified leads generated, media coverage earned, brand lift measured, sales pipeline influenced. Every project includes performance measurement.
Measurable Business Impact
Create experiences people remember and talk about. Leverage the Peak-End Rule to build lasting brand associations that traditional advertising can't achieve.
Memorable Brand Moments
Stand out in crowded markets with immersive experiences that competitors can’t replicate. Build brand equity through unique moments rather than outspending.
Competitive Differentiation
Ways to Create Memorable Brand Moments through experiential activations
Launch new locations, services, or entry into new markets with integrated campaigns that simultaneously build awareness and trust.
Phygital Funnels
Integrated physical & digital omnichannel campaigns with AI-personalized targeting
$18,000 - $240,000
You’re launching a major initiative—such as a new location, service line, or market entry—and need an integrated campaign that combines physical presence with digital amplification for maximum measurable impact.
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Campaign strategy and concept development
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Content and communication strategy
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Omni-channel paid media strategy & budget
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Response and amplification strategy
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Performance measurement framework
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Physical experience design
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Media relations and PR coordination
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Influencer and partnership activation
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Multi-location physical experiences with coordinated timing
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Full content production pipeline
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4-6 weeks of sustained digital amplification
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Advanced analytics and attribution modelling
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Weeks 1-3: Strategy & Design
Campaign objectives, audience profiling, experience concept, strategy, timeline planning, and logistics confirmation of deliverables.
Weeks 4-10: Production & Setup
Experience build-out, content creation, partnership coordination, and logistics finalization.
Week 11: Launch Execution
Event execution, real-time content capture, social amplification, media coordination.
Weeks 12-18: Amplification
Post-event content distribution, retargeting campaigns, lead nurture, content amplification, personalized and targeted outbound as appropriate, and performance optimization and analysis.
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Grand opening campaigns for new locations
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New product and service line launches
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Market entry into new geographic regions
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Major brand repositioning or evolution
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Trade show activation
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Brand awareness or engagement events
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Thought Leadership Summits
Curated C-level executive events establishing category authority, from idea to execution
$75,000 - $200,000+
You need to establish category authority and position your brand as the definitive expert in your space.
Still, you’re competing against larger, better-funded competitors for the attention of C-level executives. Generic industry conferences put you on a crowded expo floor where you’re just another vendor.
Speaking slots at established events give you 45 minutes on stage, but offer little control over the audience, environment, or follow-up.You need an intimate forum where you control the narrative, curate the audience, and create the conditions for deep relationship building with the exact decision-makers who matter to your business—not the masses, but the right 50-150 people who represent significant pipeline potential.
Standard corporate events feel transactional. You need something that positions you as a convener, thought leader, and category expert—not just another service provider trying to sell something.
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Event concept and positioning strategy
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Speaker curation and coordination
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Venue selection and production
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Invitation strategy and attendee management
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Full content capture and distribution
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Post-event thought leadership content series
Expected Outcomes:
50-150 C-level attendees, market leadership positioning, post-event content production & distribution for up to 8 weeks.
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Weeks 1-4: Concept & Strategy
Activation objectives, experience design, technology selection, and partnership development
Weeks 5-12: Production & Build
Fabrication, technology integration, content creation, promotion strategy execution
Weeks 13-14: Execution
On-site activation, real-time engagement, content capture, lead generation
Weeks 15-24: Amplification
Content distribution, media coverage, prospect follow-up and engagement, performance measurement
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Companies establishing thought leadership in their category
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Brands competing for high-value enterprise customers
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Businesses launching premium service tiers
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Organizations seeking earned media and PR opportunities
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Market leaders wanting to dominate industry conversations
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Event Boosters
Maximize your existing event ROI
$9,000 - $20,000
You’re investing $5,000-$250,000+ hosting or attending an event, but you’re capturing almost zero long-term value.
The 200 people in the room represent your entire ROI. No professional content gets created. No amplification happens.The moment ends when people leave—you’re left with smartphone photos and business cards.
Meanwhile, competitors turn their events into 12-18 months of marketing assets, including highlight reels, speaker recordings, testimonial clips, and social content that reaches thousands beyond attendees.
You’re spending the same money but getting 10% of the value because you lack systems to capture, edit, and strategically distribute and amplify event content.-
Professional multi-camera video capture
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Livestream production and distribution
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Real-time social media amplification
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Post-event content package
(10-15 edited assets) -
Event highlights reel
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Speaker/session recordings
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Attendee testimonials and reactions
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Performance tracking and reporting
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Planning Phase
2-4 weeks pre-event consultation and planning
Event Day Execution
Event day on-site production
Content Delivery
5-7 business days for edited content package
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Companies hosting annual conferences or customer events
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Businesses with trade show presence wanting custom event content
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Organizations with executive thought leadership opportunities
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Brands hosting grand openings or milestone events
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Companies wanting content libraries without full production teams
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Organizations hosting an event in-person, but wanting to make it accessible to digital audiences
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BOOK YOUR APPOINTMENT
Frequently Asked Questions
Everything you need to know about Experiential Marketing
Launch campaigns are designed to coincide with significant business milestones, such as grand openings, new service lines, and market entry. We create the entire experience from scratch, encompassing the physical event, digital promotion before/during/after, as well as content strategy and 8-16 weeks of amplification. Event Boosters are for events you’re already hosting or attending. We arrive with cameras, capture everything, livestream it, and turn it into a content library.
Yes! We recognize that our experiential marketing activations are a significant commitment. However, choose to layer on a video & content package, or any of the strategic add-ons. We will be happy to work with you to facilitate and tailor those packages to work in collaboration with the deliverables included in your chosen experiential activation. We also gladly offer bundle discount pricing. Please ask us for more details during your strategy call.
You receive leads on the day of the event, typically 50-100 qualified contacts. Brand awareness lifts show up in 30-60 days. Pipeline and revenue attribution occur 60-120 days after leads move through your sales process. The content library keeps working for 12-18 months. Most clients hit 3x-5x ROI within 90 days when you evaluate net new revenue, new opportunities, lead value, pipeline velocity on leads generated, engagement, brand mentions, web, social, LLM, and SEO performance, media coverage, and content assets created.
Absolutely!
Event Boosters are the perfect test. We’ll capture your next conference, trade show, or company event - you’ll see our execution quality, content output, and amplification approach with minimal risk. Many clients start here, then move to full experiential activations or launch campaigns once they see what we deliver.Event Boosters: 3-4 weeks minimum (sometimes 2 weeks if our calendar allows).
Conference booths and pop-ups: 10-14 weeks.
Thought leadership summits: 16-20 weeks.
Launch campaigns: 12-16 weeks for single location, 16-24 weeks for multi-location rollouts.
Multi-city tours: 20-28 weeks.This covers everything from planning through execution—not just showing up on event day.
No. Working with best-in-class partners, we handle everything for end-to-end for launch campaigns, experiential activations, and multi-city tours, including venue sourcing, vendor management, logistics, on-site execution, and post-event amplification.
For Event Boosters, you’re already planning the event; we integrate with your existing setup. We’re not just video people showing up - we’re your execution team combining experiential design with content capture and digital amplification.Event companies build cool experiences and send you a bill.
We create experiences tied to your business goals, capture professional content throughout, amplify it 3-10x through digital channels, and measure actual business impact - leads, pipeline, brand lift, attributed revenue. Our clients track ROI, not just “attendee satisfaction.” You get the event plus the marketing engine that extends its value for months.Absolutely, we love collaborating! Our goal and focus are to provide you with the best experience and measurable outcomes. If you have relationships with caterers, AV companies, or preferred venues, we coordinate with them.
We bring experiential design, content strategy, capture systems, amplification, and project management. We’re vendor-agnostic as long as they meet quality standards. Most clients use our Western Canada vendor network, but we’re flexible with your existing relationships.
Four categories:
Lead Generation:-
Qualified leads captured
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Conversion rates
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Pipeline created & velocity
Brand Impact:
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Paid, earned, social, organic and media coverage reporting and measurement
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Brand recall lift (pre/post measurement)
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Social reach, sentiment, mentions and engagement
Content Value:
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Assets created
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Ongoing marketing ROI from that content library
Business Outcomes:
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Attributed revenue (net new and influenced)
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Customer acquisition cost for experiential leads
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Lifetime value comparison
Every project includes baseline metrics, real-time tracking, and 90-day post-event analysis.
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