Vivid Array Privacy & Cookies Policy, Website Terms of Use, Communication Notice, Testimonials Disclosure, and Do-not-share or sell my information with Privacy Disclosures for US Clients.

1) Purpose and Scope

This Privacy & Cookies Policy explains how Vivid Array (“we,” “us,” “our”) collects, uses, discloses, and protects information when you:

• visit our website,

• interact with our forms or booking flows,

• subscribe to updates,

• communicate with us by email, phone, or social channels, or

• receive business-to-business outreach from us.

This Policy applies to our website and our own marketing activities. If we provide services to a client and process data on the client’s behalf, the client’s privacy practices and notices govern how that client collects and uses information from their own customers.

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2) What We Collect

We collect information in three main ways:

(a) information you provide,

(b) information collected automatically, and

(c) information from business sources (B2B).

 

2.1 Information you provide directly

Depending on how you interact with us, you may provide:

• Name

• Business email address

• Phone number

• Company name, role/title, industry

• Message content, inquiry details, and preferences

• Scheduling details when you book a meeting

• Any other information you choose to share

 

2.2 Information collected automatically (website and digital channels)

When you visit our website, we may automatically collect:

• Device and browser information (e.g., browser type, operating system)

• IP address and approximate location (e.g., city/region inferred from IP)

• Website activity (pages viewed, time on site, clicks, referrer URL)

• Advertising interaction data (e.g., ad impressions/clicks and conversion events where enabled)

• Session replay/interaction data (where enabled), such as mouse movements, clicks, scrolling, and page navigation patterns

• Form interaction details (where enabled), such as field focus and validation events

 

2.3 Business contact information (B2B)

We may collect professional contact information to communicate with businesses about relevant services, including:

• Business name, role/title, company details

• Business email address and/or business phone number

• Public professional profile information (e.g., business/professional social profiles)

• B2B enrichment attributes (e.g., company size band, sector categories)

We use this type of information to support business development outreach. You can opt out of outreach at any time (see Section 10).

 

2.4 Meeting recordings and transcripts (where used)

We may record and transcribe meetings for note-taking, action capture, quality assurance, and delivery continuity. You may request not to be recorded for a meeting. For in-person recordings initiated by us, we obtain consent before recording.

 

3) How We Use Information

We use information for the following purposes:

• To respond to requests, messages, and inquiries

• To schedule meetings and communicate operationally

• To provide marketing and consulting services to clients (where applicable)

• To improve our website, messaging, and service delivery

• To measure the performance of marketing activities and campaigns

• To support advertising measurement and retargeting (where enabled)

• To maintain security, prevent fraud, and protect our operations

• To comply with legal, regulatory, tax, and contractual obligations

• To manage business development and B2B outreach

 

4) Cookies and Similar Technologies

We use cookies and similar technologies (e.g., pixels, tags, local storage) to enable site functionality, measure site performance, and support advertising measurement.

 

4.1 Types of cookies and trackers we may use

• Strictly Necessary: required for basic site functions, security, and load balancing

• Preferences: remember choices you make (where enabled)

• Analytics: understand how visitors use our website to improve performance

• Advertising: measure ads and (where enabled) support retargeting and audience building

 

4.2 Managing cookies

You can control cookies through:

• Your browser settings (block, delete, or restrict cookies)

• Any cookie preference controls we provide on the site (where enabled)

Blocking certain cookies may impact website functionality.

 

4.3 Session replay and heatmaps (where enabled)

We may use session replay or heatmap tools to better understand how visitors navigate our website and to improve usability and performance. These tools may capture interaction data such as clicks, scrolling, mouse movements, and page navigation patterns. We use these tools for site improvement, troubleshooting, and performance optimization. Where required, we provide or honor consent preferences and opt-out mechanisms.

 

5) Analytics, Advertising, and Retargeting

We use analytics and advertising tools to:

• understand website traffic and engagement,

• measure the effectiveness of marketing efforts,

• improve messaging and conversion paths, and

• (where enabled) run retargeting campaigns and build audience segments.

Retargeting (when enabled) means you may see our ads on other websites or platforms after visiting our site. You can manage preferences via your browser settings and any opt-out mechanisms available in your region (see Section 10).

 

6) Sharing and Disclosure

We may disclose information to:

• Service providers who help us operate (e.g., website hosting, analytics, CRM, email delivery, scheduling, security, advertising platforms)

• Subcontractors supporting delivery under confidentiality and security obligations

• Professional advisors (e.g., legal, accounting) where necessary for business operations

• Authorities where required by law or to protect rights, safety, and integrity

• A buyer or successor if we are involved in a merger, acquisition, restructuring, or sale of assets (subject to appropriate protections)

We do not sell personal information in the ordinary sense of “selling lists for money.” Some U.S. privacy laws define “sell” or “share” broadly to include certain advertising-related disclosures; where applicable, we provide opt-out options (see Section 10.4).

 

7) Cross-Border Processing

We operate in Canada and the United States and use vendors that may process or store information in multiple jurisdictions. As a result, your information may be processed or stored outside your province/state/country. We use reasonable safeguards and contractual controls intended to protect information.

 

8) Security

We use reasonable administrative, technical, and physical safeguards appropriate to the sensitivity of the information. No system is completely secure, but we work to reduce risk and respond appropriately to incidents.

 

9) Data Retention

We retain information only as long as reasonably necessary for:

• the purposes described in this Policy,

• maintaining suppression lists to respect opt-outs,

• operational continuity and recordkeeping,

• resolving disputes, and

• legal, tax, and regulatory compliance.

 

10) Your Choices and Rights

 

10.1 Email marketing and newsletters

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails. You can also contact privacy@vividarray.com to request suppression.

 

10.2 Phone calls & SMS

If you do not want to receive calls, tell us, and we will apply suppression controls where applicable.

If you opt in to SMS/text messaging, you can withdraw consent at any time by replying STOP.

 

10.3 Access, correction, and deletion requests

You may request access to, correction of, or deletion of your information, subject to legal and contractual limitations. To submit a request, email privacy@vividarray.com with:

• your name,

• the nature of your request (access/correction/deletion),

• the email address (and phone number if applicable) used to interact with us.

We may need to verify your identity and clarify the scope of your request.

 

10.4 Targeted advertising opt-out (U.S. state rights, where applicable)

If you live in a U.S. jurisdiction that provides a right to opt out of targeted advertising (and related “sale”/“sharing” concepts as defined by local law), you may submit an opt-out request by emailing privacy@vividarray.com with the subject line “Targeted Advertising Opt-Out” and including:

• your state of residence, and

• the email address you want associated with the request (if applicable).

We will apply reasonable operational controls to honour the request, recognizing that some controls depend on browser/device settings and platform capabilities.

 

11) Children’s Privacy

Our website and services are intended for business audiences and are not directed to children. We do not knowingly collect personal information from children.

 

12) Changes to This Policy

We may update this Policy from time to time. The Effective Date and Version at the top indicate the most recent update.

 

13) Contact

Privacy: privacy@vividarray.com
General: hello@vividarray.com
Mail: 4831 Nelson Rd. NW, Calgary, AB, T2K 2M1, Canada