Vivid Array Privacy & Cookies Policy + Website Terms of Use

Privacy & Cookies Policy

1) Purpose and Scope

This Privacy & Cookies Policy explains how Vivid Array (“we,” “us,” “our”) collects, uses, discloses, and protects information when you:

visit our website,
interact with our forms or booking flows,
subscribe to updates,
communicate with us by email, phone, or social channels, or
receive business-to-business outreach from us.

This Policy applies to our website and our own marketing activities. If we provide services to a client and process data on the client’s behalf, the client’s privacy practices and notices govern how that client collects and uses information from their own customers.

2) What We Collect

We collect information in three main ways:

(a) information you provide,

(b) information collected automatically, and

2.1 Information you provide directly

Depending on how you interact with us, you may provide:

Name
Business email address
Phone number
Company name, role/title, industry
Message content, inquiry details, and preferences
Scheduling details when you book a meeting
Any other information you choose to share

2.2 Information collected automatically (website and digital channels)

When you visit our website, we may automatically collect:

Device and browser information (e.g., browser type, operating system)
IP address and approximate location (e.g., city/region inferred from IP)
Website activity (pages viewed, time on site, clicks, referrer URL)
Advertising interaction data (e.g., ad impressions/clicks and conversion events where enabled)
Session replay/interaction data (where enabled), such as mouse movements, clicks, scrolling, and page navigation patterns
Form interaction details (where enabled), such as field focus and validation events

2.3 Business contact information (B2B)

We may collect professional contact information to communicate with businesses about relevant services, including:

Business name, role/title, company details
Business email address and/or business phone number
Public professional profile information (e.g., business/professional social profiles)
B2B enrichment attributes (e.g., company size band, sector categories)

We use this type of information to support business development outreach. You can opt out of outreach at any time (see Section 10).

2.4 Meeting recordings and transcripts (where used)

We may record and transcribe meetings for note-taking, action capture, quality assurance, and delivery continuity. You may request not to be recorded for a meeting. For in-person recordings initiated by us, we obtain consent before recording.

3) How We Use Information

We use information for the following purposes:

To respond to requests, messages, and inquiries
To schedule meetings and communicate operationally
To provide marketing and consulting services to clients (where applicable)
To improve our website, messaging, and service delivery
To measure the performance of marketing activities and campaigns
To support advertising measurement and retargeting (where enabled)
To maintain security, prevent fraud, and protect our operations
To comply with legal, regulatory, tax, and contractual obligations
To manage business development and B2B outreach

4) Cookies and Similar Technologies

We use cookies and similar technologies (e.g., pixels, tags, local storage) to enable site functionality, measure site performance, and support advertising measurement.

4.1 Types of cookies and trackers we may use

Strictly Necessary: required for basic site functions, security, and load balancing
Preferences: remember choices you make (where enabled)
Analytics: understand how visitors use our website to improve performance
Advertising: measure ads and (where enabled) support retargeting and audience building

4.2 Managing cookies

You can control cookies through:

Your browser settings (block, delete, or restrict cookies)
Any cookie preference controls we provide on the site (where enabled)

Blocking certain cookies may impact website functionality.

4.3 Session replay and heatmaps (where enabled)

We may use session replay or heatmap tools to better understand how visitors navigate our website and to improve usability and performance. These tools may capture interaction data such as clicks, scrolling, mouse movements, and page navigation patterns. We use these tools for site improvement, troubleshooting, and performance optimization. Where required, we provide or honor consent preferences and opt-out mechanisms.

5) Analytics, Advertising, and Retargeting

We use analytics and advertising tools to:

understand website traffic and engagement,
measure the effectiveness of marketing efforts,
improve messaging and conversion paths, and
(where enabled) run retargeting campaigns and build audience segments.

Retargeting (when enabled) means you may see our ads on other websites or platforms after visiting our site. You can manage preferences via your browser settings and any opt-out mechanisms available in your region (see Section 10).

6) Sharing and Disclosure

We may disclose information to:

Service providers who help us operate (e.g., website hosting, analytics, CRM, email delivery, scheduling, security, advertising platforms)
Subcontractors supporting delivery under confidentiality and security obligations
Professional advisors (e.g., legal, accounting) where necessary for business operations
Authorities where required by law or to protect rights, safety, and integrity
A buyer or successor if we are involved in a merger, acquisition, restructuring, or sale of assets (subject to appropriate protections)

We do not sell personal information in the ordinary sense of “selling lists for money.” Some U.S. privacy laws define “sell” or “share” broadly to include certain advertising-related disclosures; where applicable, we provide opt-out options (see Section 10.4).

7) Cross-Border Processing

We operate in Canada and the United States and use vendors that may process or store information in multiple jurisdictions. As a result, your information may be processed or stored outside your province/state/country. We use reasonable safeguards and contractual controls intended to protect information.

8) Security

We use reasonable administrative, technical, and physical safeguards appropriate to the sensitivity of the information. No system is completely secure, but we work to reduce risk and respond appropriately to incidents.

9) Data Retention

We retain information only as long as reasonably necessary for:

the purposes described in this Policy,
maintaining suppression lists to respect opt-outs,
operational continuity and recordkeeping,
resolving disputes, and
legal, tax, and regulatory compliance.

10) Your Choices and Rights

10.1 Email marketing and newsletters

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails. You can also contact privacy@vividarray.com to request suppression.

10.2 Phone calls & SMS

If you do not want to receive calls, tell us, and we will apply suppression controls where applicable.

If you opt in to SMS/text messaging, you can withdraw consent at any time by replying STOP.

10.3 Access, correction, and deletion requests

You may request access to, correction of, or deletion of your information, subject to legal and contractual limitations. To submit a request, email privacy@vividarray.com with:

your name,
the nature of your request (access/correction/deletion),
the email address (and phone number if applicable) used to interact with us.

We may need to verify your identity and clarify the scope of your request.

10.4 Targeted advertising opt-out (U.S. state rights, where applicable)

If you live in a U.S. jurisdiction that provides a right to opt out of targeted advertising (and related “sale”/“sharing” concepts as defined by local law), you may submit an opt-out request by emailing privacy@vividarray.com with the subject line “Targeted Advertising Opt-Out” and including:

your state of residence, and
the email address you want associated with the request (if applicable).

We will apply reasonable operational controls to honour the request, recognizing that some controls depend on browser/device settings and platform capabilities.

11) Children’s Privacy

Our website and services are intended for business audiences and are not directed to children. We do not knowingly collect personal information from children.

12) Changes to This Policy

We may update this Policy from time to time. The Effective Date and Version at the top indicate the most recent update.

13) Contact

Privacy: privacy@vividarray.com
General: hello@vividarray.com
Mail: 4831 Nelson Rd. NW, Calgary, AB, T2K 2M1, Canada

Website Terms Of Use

14) Acceptance of Terms

By accessing or using this website, you agree to these Website Terms of Use. If you do not agree, do not use the website.

15) Informational Purposes Only; No Guarantees

Website content is provided for general informational purposes only. It does not constitute legal, financial, or professional advice. Marketing and business outcomes vary and are not guaranteed.

16) Intellectual Property

The website and its content (including text, graphics, branding, and other materials) are owned by or licensed to Experience Innovation Consulting Inc. You may view and use the website for your internal business purposes. You may not copy, reproduce, republish, distribute, or create derivative works from website content without prior written permission, except as permitted by law.

17) Acceptable Use

You agree not to:

access or use the website unlawfully,
attempt unauthorized access to systems or accounts,
interfere with the website’s operation or security,
introduce malware or harmful code,
scrape, harvest, or collect data from the website without permission,
misuse forms or contact mechanisms.

18) Third-Party Services and Links

The website may reference or link to third-party services. Third-party services are governed by their own terms and policies. We are not responsible for third-party content, availability, or practices.

19) Disclaimers

The website is provided on an “as available” basis. We make no warranties that the website will be uninterrupted, error-free, or free of harmful components.

20) Limitation of Liability

To the maximum extent permitted by law, we are not liable for indirect, incidental, special, consequential, or punitive damages arising from or related to your use of (or inability to use) the website.

21) Indemnity

You agree to indemnify and hold harmless Experience Innovation Consulting Inc. from claims, damages, liabilities, costs, and expenses arising out of your misuse of the website or violation of these Terms.

22) Governing Law

These Website Terms of Use are governed by the laws of Alberta, Canada, without regard to conflict of laws principles. If you access the site from another jurisdiction, you are responsible for complying with the laws of that jurisdiction.

23) Contact

Privacy: privacy@vividarray.com
General: hello@vividarray.com
Mail: 4831 Nelson Rd. NW, Calgary, AB, T2K 2M1, Canada

Vivid Array Marketing Communications & Outreach Consent Notice

Brand: Vivid Array
Legal Entity: Experience Innovation Consulting Inc. (Alberta, Canada) operating under the trade name “Vivid Array.”
Privacy Contact: privacy@vividarray.com
General Contact: hello@vividarray.com
Mailing Address: 4831 Nelson Rd. NW, Calgary, AB, T2K 2M1, Canada
Effective Date: January 8, 2026

Version: 1.0

1) What this notice covers

This notice explains how Vivid Array contacts people for:

marketing communications (newsletter, offers, invitations, educational content),
business-to-business outreach, and
service-related operational messages.

This notice applies to communications sent by email, phone calls, SMS/text messaging, direct mail, and business social channels (e.g., LinkedIn).

2) Email communications

2.1 Newsletter and marketing emails

If you subscribe, request information, or otherwise opt in, we may send emails such as:

newsletters and insights
event invitations and announcements
service updates and offers
follow-ups based on your request or expressed interest

2.2 Unsubscribe

You can unsubscribe from marketing emails at any time using the unsubscribe link included in our messages. You can also request suppression by emailing privacy@vividarray.com.

We may still send non-marketing operational emails where necessary (e.g., confirmations, scheduling, contractual notices).

3) Phone calls

If you provide a phone number (or we have a business phone number from professional sources), we may call to:

respond to your request,
schedule or confirm meetings, or
discuss relevant business services in a B2B context.

If you do not want calls, tell us, and we will apply suppression controls where applicable.

4) SMS / Text messaging

4.1 When we send texts

We may send SMS/text messages for:

scheduling and confirmations
reminders and operational updates related to your request
marketing communications only when you have opted in, where required

4.2 Your consent for SMS

By opting in to receive texts from Vivid Array, you agree that:

you are authorizing Vivid Array to contact you by SMS at the number provided, and
you can withdraw consent at any time (see Opt-Out below).

4.3 Opt-out and help

To stop receiving texts, reply STOP at any time.
For help, reply HELP or email privacy@vividarray.com.

4.4 Message frequency and costs

Message frequency varies based on your interactions and preferences. Message and data rates may apply.

4.5 Consent not required to purchase

Your decision to opt in to SMS is not a condition of purchasing services.

5) LinkedIn and business social messages

We may send messages via professional social channels (such as LinkedIn) to:

respond to inquiries,
share relevant business information, and/or
conduct B2B outreach.

If you ask us not to contact you through these channels, we will respect that request where feasible.

6) Direct mail

If relevant to a business relationship or outreach campaign, we may send business mail to company addresses. You can request we stop by emailing privacy@vividarray.com.

7) Preference management

You can manage your preferences by contacting privacy@vividarray.com and telling us:

which channels to stop (email / phone / SMS / social / mail), and
the contact details to suppress (email address, phone number, company, or profile).

We maintain suppression lists to ensure opt-outs are respected.

8) Contact

Privacy: privacy@vividarray.com
General: hello@vividarray.com
Mail: 4831 Nelson Rd. NW, Calgary, AB, T2K 2M1, Canada

Vivid Array Testimonials & Case Study Disclosure

Brand: Vivid Array
Legal Entity: Experience Innovation Consulting Inc. (Alberta, Canada) operating under the trade name “Vivid Array.”
General Contact: hello@vividarray.com
Mailing Address: 4831 Nelson Rd. NW, Calgary, AB, T2K 2M1, Canada
Effective Date: January 8, 2026

Version: 1.0

1) Purpose

This page explains how Vivid Array presents testimonials, reviews, and case studies, and what you should understand about results and performance claims.

2) Testimonials

2.1 What testimonials represent

Testimonials and reviews reflect the real experiences and opinions of specific clients or individuals. They are provided for informational purposes and to illustrate the types of work we do.

2.2 Results are not guaranteed

Marketing and revenue outcomes vary significantly between organizations. Testimonials are not a promise of results, and they should not be interpreted as typical performance or guaranteed outcomes.

2.3 Factors that impact outcomes

Results depend on many factors, including:

budget and spend consistency
offer quality, pricing, and market fit
creative quality and messaging
website and funnel performance
timing, seasonality, and competitive conditions
sales process capacity and follow-up discipline
platform policies, auction dynamics, and account history
operational constraints, approvals, and implementation speed

3) Case Studies

3.1 What a case study includes

Case studies may describe:

the client’s goals and constraints
services performed and the engagement scope
strategic approach and execution details
learnings, improvements, and key outcomes

3.2 Metrics and context

If a case study includes metrics (e.g., leads, conversion rates, revenue, ROAS, CAC, pipeline value), those metrics are presented within the context available at the time and may rely on:

the client’s systems of record (CRM/analytics)
attribution models used by advertising platforms
tracking configuration and data quality
time windows and reporting assumptions

Metrics can change over time and may be influenced by factors outside our control.

3.3 Forward-looking statements

Any projections, forecasts, or “expected outcomes” are estimates, not guarantees.

4) Material Connections and Transparency

4.1 Compensation or incentives

If a testimonial provider received a discount, free services, or other incentives that could influence their endorsement, we aim to disclose that fact in the testimonial context.

4.2 Editing for clarity

We may lightly edit testimonials for grammar, clarity, or length, without changing the overall meaning. We do not fabricate testimonials.

4.3 Permission and approvals

We only publish testimonials and case studies that we have permission to share. Case studies may be anonymized where required by confidentiality obligations.

5) Using our content

You may not copy or republish testimonials, case studies, or website content as your own without written permission.

6) Contact

Questions about testimonials or case studies: hello@vividarray.com
Mailing Address: 4831 Nelson Rd. NW, Calgary, AB, T2K 2M1, Canada

Vivid Array Accessibility Statement

Brand: Vivid Array
Legal Entity: Experience Innovation Consulting Inc. (Alberta, Canada) operating under the trade name “Vivid Array”
General Contact: hello@vividarray.com
Mailing Address: 4831 Nelson Rd. NW, Calgary, AB, T2K 2M1, Canada
Effective Date: January 8, 2026

Version: 1.1

1) Our Commitment

Vivid Array is committed to providing a website that is accessible and usable for as many people as possible. We aim to design and maintain our website to meet the highest widely recognized accessibility expectations.

2) Standards We Work Toward

We work toward conformance with:

Web Content Accessibility Guidelines (WCAG) 2.2, Level AAA (where reasonably achievable), and
at minimum, we aim to meet or exceed WCAG 2.2, Level AA across the site.

Because websites evolve and include third-party components, full AAA conformance may not be achievable for every page or element at all times. When we identify gaps, we prioritize fixes based on impact and feasibility.

3) Testing and Ongoing Improvement

We actively test and improve accessibility, including:

testing using the Wix Accessibility tools and checks available within the Wix platform
ongoing reviews when new pages, features, or content are added
iterative improvements based on feedback and observed issues

4) Known Limitations

Some content or features may be provided by third parties (for example, embedded scheduling tools, video players, or social media widgets). We do not control third-party accessibility, but we aim to provide reasonable alternatives when possible.

5) Need Help or Want to Report an Issue?

If you have difficulty accessing any part of the site or need content in an alternative format, email hello@vividarray.com and include:

the page URL (if available)
what you were trying to do
what went wrong (and your device/browser if you know)
the format or assistance you prefer

We will make reasonable efforts to respond and assist.

6) Contact

hello@vividarray.com
Mail: 4831 Nelson Rd. NW, Calgary, AB, T2K 2M1, Canada

Vivid Array U.S. State Privacy Notice (Add-On)

Brand: Vivid Array
Legal Entity: Experience Innovation Consulting Inc. (Alberta, Canada) operating under the trade name “Vivid Array”
Privacy Contact: privacy@vividarray.com
General Contact: hello@vividarray.com
Mailing Address: 4831 Nelson Rd. NW, Calgary, AB, T2K 2M1, Canada
Effective Date: January 8, 2026
Version: 1.0

1) Purpose and How This Notice Works

This U.S. State Privacy Notice supplements the Vivid Array Privacy & Cookies Policy for residents of U.S. states that provide privacy rights (for example, California, Colorado, Connecticut, Utah, Virginia, and other states with similar laws).

If there is a conflict between this Notice and our Privacy & Cookies Policy, this Notice applies only for U.S. state law rights and requests.

2) Personal Information We Collect (Categories)

Depending on how you interact with us, we may collect the following categories of personal information:

Identifiers
Name, email address, phone number, IP address, online identifiers.
Commercial / Relationship Information
Inquiry details, service interest, and communications with us.
Internet or Other Electronic Network Activity
Website interactions, pages viewed, clicks, browsing patterns, referral sources, and similar usage data.
Audio / Electronic Information (where used)
Meeting recordings, transcripts, and notes when a call/meeting is recorded with appropriate notice and/or consent.
Professional or Employment-Related Information (B2B)
Company name, role/title, and related professional profile details.
Inferences (where enabled)
Inferences drawn from interactions to improve content relevance, analytics, and marketing performance.
Session replay/heatmaps (where enabled)
If session replay or heatmap tools are enabled on our site, they may capture interaction data such as clicks, scrolling, mouse movements, navigation patterns, and form interaction events. We use this data to improve usability, troubleshoot issues, and optimize site performance.

3) Sources of Personal Information

We may collect personal information from:

you directly (forms, emails, calls, texts, bookings),
your device/browser (automatically through site technologies),
business sources (public business information and professional platforms), and
service providers used to operate our website and communications.

4) Purposes for Collection and Use

We use personal information to:

respond to inquiries and provide requested information
schedule and manage meetings and communications
deliver services to clients (where applicable)
operate our website and improve performance and user experience
perform analytics and measure marketing effectiveness
support advertising measurement and (where enabled) targeted advertising/retargeting
maintain security, prevent fraud, and protect operations
comply with legal and contractual obligations

5) Disclosures, Sharing, and Targeted Advertising

5.1 Service providers and subcontractors

We may disclose personal information to service providers and subcontractors who support our operations (such as website hosting, analytics, CRM, email/SMS tools, scheduling tools, and advertising platforms). They are permitted to use the information only to perform services for us (subject to contractual controls).

5.2 Targeted advertising and “sale/share” concepts (where applicable)

We do not sell personal information in the ordinary sense of selling lists for money.

Some U.S. privacy laws define “sale” or “sharing” broadly to include certain disclosures for cross-context behavioural advertising (targeted advertising). If we use advertising cookies/pixels and similar technologies, that activity may be considered “sharing” under certain laws.

Opt-out: If you want to opt out of targeted advertising (and related “sale/share” concepts where applicable), see Deliverable 6: “Do Not Sell or Share / Targeted Advertising Opt-Out.”

5.3 Sensitive personal information

Our services and website are intended for business audiences. We do not intentionally request sensitive personal information (such as precise geolocation, government IDs, health data, or similar categories) through our public website. If sensitive information is provided to us, we treat it as confidential and limit use to what is necessary for the request or engagement.

6) Consumer Privacy Rights (Depending on Your State)

Depending on your state of residence and applicable law, you may have rights to:

Access / Know
Request confirmation of whether we process personal information about you and request access to it.
Correction
Request correction of inaccurate personal information.
Deletion
Request deletion of certain personal information, subject to exceptions.
Data Portability
Request a portable copy of certain information where required.
Opt Out of Targeted Advertising
Opt out of targeted advertising (as defined by applicable law).
Opt Out of “Sale” or “Sharing” (where applicable)
Opt out of sale/sharing as defined by applicable law.
Non-Discrimination
You will not be discriminated against for exercising privacy rights.
Appeals (where applicable)
If your request is denied and your state law provides an appeals process, you may appeal by replying to our decision email and entering “Appeal” in the subject line. We will review and respond within the timeframe required by applicable law.

7) How to Submit a Privacy Request

To submit a request, email privacy@vividarray.com and include:

Subject line: “U.S. Privacy Request.”
Your full name
Your state of residence
Request type: Access / Correction / Deletion / Opt-Out / Other
The email address and/or phone number you used with us (if applicable)
Any details that help us locate your information (e.g., website form date, booking name)

We will respond within the timeframes required by applicable law.

Identity verification

We may need to verify your identity before completing a request. Verification may include confirming access to the email address or phone number associated with your interactions with us and/or requesting additional information to reasonably confirm identity. If we cannot verify identity, we may be unable to fulfill the request.

8) Authorized Agents (Where Applicable)

If your state allows an authorized agent to submit a request on your behalf, the agent must email privacy@vividarray.com and include:

proof of authorization (for example, signed permission), and
sufficient information for us to verify your identity directly when required.

9) Retention

We retain personal information only as long as reasonably necessary for the purposes described, including maintaining suppression lists to honour opt-outs and meeting legal, security, and operational requirements.

10) Contact

Privacy: privacy@vividarray.com
General: hello@vividarray.com
Mail: 4831 Nelson Rd. NW, Calgary, AB, T2K 2M1, Canada

Vivid Array “Do Not Sell or Share My Personal Information” / Targeted Advertising Opt-Out

Version: 1.0

1) Purpose

Some U.S. privacy laws give residents the right to opt out of:

targeted advertising, and/or
“sale” or “sharing” of personal information as those terms are defined under certain laws.

This page explains our approach and how to submit an opt-out request.

2) Our General Practice

We do not sell personal information in the ordinary sense of selling lists for money.

However, some laws define “sale” or “sharing” broadly. If advertising cookies/pixels and similar technologies are enabled, certain disclosures to advertising platforms for cross-context behavioural advertising may be considered “sharing” under those definitions.

3) How to Opt Out (Primary Method)

Option A — Email opt-out request (works across devices)

Email privacy@vividarray.com with:

Subject: Targeted Advertising Opt-Out
Your full name
Your state of residence
Your request: “Please opt me out of targeted advertising and sale/sharing where applicable.”
The email address you want associated with this opt-out (if applicable)

We will confirm receipt and apply reasonable operational controls.

4) How to Opt Out (Browser/Device Controls)

Even after submitting an email opt-out request, you can further reduce advertising tracking by adjusting settings on your device/browser. Examples include:

blocking or deleting cookies in browser settings
using private browsing modes
adjusting mobile ad privacy settings (where available)

These controls can be helpful because advertising technologies often rely on browser/device identifiers, and settings can vary across browsers and devices.

5) What Happens After You Opt Out

After you submit an opt-out request, we apply operational controls intended to reduce the use of your information for targeted advertising, which may include:

suppression controls in our marketing systems (where applicable)
restricting or excluding identifiers from audience creation/retargeting workflows where feasible
honouring available platform-level opt-out mechanisms where feasible

Important note: Some opt-out effects depend on platform capabilities and the browser/device you use. If you clear cookies or switch browsers/devices, you may need to reapply browser/device settings.

6) Identity Verification

We may need to verify your request. Verification typically includes confirming you have access to the email address associated with the request or your prior interactions with us.

7) Authorized Agents (Where Applicable)

If your state allows an authorized agent to submit requests on your behalf, the agent must email privacy@vividarray.com and include:

proof of authorization (e.g., signed permission), and
sufficient information for us to verify your identity directly when required.

8) Contact

Privacy: privacy@vividarray.com
General: hello@vividarray.com
Mail: 4831 Nelson Rd. NW, Calgary, AB, T2K 2M1, Canada

Vivid Array Public Terms & Conditions (Customer-Facing Service Terms)

Brand: Vivid Array
Legal Entity: Experience Innovation Consulting Inc. (Alberta, Canada) operating under the trade name “Vivid Array.”
General Contact: hello@vividarray.com
Privacy Contact: privacy@vividarray.com
Mailing Address: 4831 Nelson Rd. NW, Calgary, AB, T2K 2M1, Canada

Effective Date: January 8, 2026

Version: 1.0

1) Purpose and When These Terms Apply

These Public Terms & Conditions (“Public Terms”) apply to:

website inquiries, and
any purchase of Vivid Array services that occurs without a separately executed written agreement (for example, without a signed Master Services Agreement and Statement of Work).

If you sign a separate written agreement with us (including a Master Services Agreement, Statement of Work, Change Order, or other contract), that signed agreement governs and overrides these Public Terms to the extent of any conflict.

2) Who We Are

Vivid Array is a trade name of Experience Innovation Consulting Inc., an Alberta, Canada corporation. We provide marketing, lead generation, and revenue-generating consulting services primarily to business clients.

3) Services

Services may include (depending on what you request and what we agree in writing):

marketing and growth strategy
campaign planning and execution
paid media planning and management
content and creative direction (including coordination of production)
outbound/email/LinkedIn campaigns
analytics, reporting, and optimization
funnel and conversion improvement recommendations
marketing operations and tooling support
consulting and advisory services related to revenue generation

Final scope, deliverables, timelines, and fees must be confirmed in writing (email confirmation, proposal acceptance, invoice, or a formal SOW).

4) No Guarantees; Platform Dependencies

Marketing results vary. We do not guarantee:

leads, conversion rates, sales, revenue, rankings, ROAS, CAC, or specific performance outcomes
ad approvals, delivery volume, reach, or platform acceptance
uninterrupted availability of third-party platforms or tools

Performance depends on many factors, including budget, offer quality, product-market fit, market conditions, internal sales execution, tracking configuration, creative quality, approvals, and platform policies/auction dynamics.

5) Client Responsibilities

You agree to:

provide accurate and complete information required to deliver services
provide timely feedback, approvals, and access to necessary systems
ensure you have rights to use any content you provide (logos, creative assets, lists, testimonials, claims)
ensure your products/services and claims are lawful and compliant in your operating jurisdictions
maintain appropriate privacy notices, consent mechanisms, and suppression processes for your own customers and end users (when applicable)

If delays occur due to missing inputs, approvals, or access, timelines may shift and additional fees may apply for rework or re-planning.

6) Outbound Outreach, Email, and SMS Considerations

If we support outreach or nurture activities (email, phone, LinkedIn, SMS), you acknowledge:

compliance requirements vary by jurisdiction and channel
you are responsible for your business’s legal compliance posture for your audience, offers, and consent practices unless a signed agreement explicitly shifts responsibilities
we may recommend compliance-oriented safeguards (e.g., opt-out, suppression, consent language), but we do not provide legal advice

We may refuse or pause work if a requested activity appears to create unreasonable legal, platform, or reputational risk.

7) Fees, Invoicing, and Payment

If services are purchased without a separate signed agreement:

fees and payment timing are as stated on the invoice or in the written acceptance
invoices are due according to the stated payment terms
late payments may result in paused work
fees are non-refundable unless we explicitly agree otherwise in writing

If you request work that materially changes scope, we may require additional fees or a revised written confirmation before continuing.

8) Cancellations and Rescheduling (Meetings and Sessions)

If you have scheduled calls, workshops, or working sessions:

please provide at least 24 hours’ notice to reschedule
missed sessions or late cancellations may be counted as delivered time where preparation or reserved capacity occurred, unless we agree otherwise in writing

9) Intellectual Property

9.1 Our pre-existing materials

We retain ownership of our pre-existing tools, templates, frameworks, methods, and know-how used to deliver services.

9.2 Client materials

You retain ownership of your pre-existing materials (logos, brand assets, website content, internal data) and grant us a limited right to use them solely to perform services.

9.3 Deliverables created for you

Upon full payment, you receive a non-exclusive right to use deliverables we create specifically for you for your internal business purposes, unless otherwise stated in writing.

9.4 Third-party materials

Some deliverables may include third-party assets or tools (stock media, plugins, fonts, platform features). Those remain subject to third-party terms and may require separate licenses.

10) Confidentiality

If we exchange non-public business information before a separate NDA is signed, each party agrees to:

treat the other party’s non-public information as confidential,
use it only for evaluating or performing services, and
protect it using reasonable care.

11) Privacy

Our handling of personal information is described in our Privacy & Cookies Policy and related notices. For privacy requests, contact privacy@vividarray.com.

12) Disclaimers

Services and deliverables are provided “as is” and “as available” to the extent permitted by law. We make no warranties beyond what is expressly agreed in writing.

13) Limitation of Liability

To the maximum extent permitted by law:

we are not liable for indirect, incidental, special, consequential, or punitive damages
our total liability arising out of or related to services provided under these Public Terms will not exceed the fees you paid to us for the specific services giving rise to the claim

This limitation does not apply where prohibited by law.

14) Indemnity

You agree to indemnify and hold harmless Experience Innovation Consulting Inc. from claims, damages, liabilities, and expenses arising from:

your products/services, claims, or compliance failures
content or lists you provide
your misuse of deliverables
instructions you give that result in unlawful or infringing activity

15) Suspension or Refusal of Service

We may pause or refuse services if:

invoices are overdue,
required access/inputs are not provided,
requested activities appear unlawful or materially risky, or
Platform policies or third-party restrictions prevent execution.

16) Governing Law

These Public Terms are governed by the laws of Alberta, Canada, without regard to conflict of laws principles.

17) Contact

General: hello@vividarray.com
Privacy: privacy@vividarray.com
Mail: 4831 Nelson Rd. NW, Calgary, AB, T2K 2M1, Canada

Vivid Array Ethical AI Statement & AI Usage / Governance Disclosure

Version: 1.0

1) Purpose

This statement explains how Vivid Array uses AI-enabled tools in service delivery and internal operations, and the governance principles we apply to keep that use ethical, secure, and accountable.

2) How We Use AI

We may use AI-enabled tools to support work such as:

drafting, editing, and improving marketing content and campaign assets
summarizing meetings and producing action items (where recording/transcription is used)
organizing and analyzing information for planning and reporting
supporting outreach operations (e.g., segmentation and sequencing)
assisting with performance analysis and insight generation

AI is used as an enablement layer. Final decisions, approvals, and client-facing deliverables remain subject to human review appropriate to the use case.

3) Human Oversight and Accountability

We apply human oversight to:

validate key claims and high-impact messaging
review outputs for accuracy, relevance, and quality
avoid misleading statements or unsupported performance promises
ensure deliverables align with client instructions and brand requirements

We do not represent AI outputs as professional advice (legal, accounting, medical, etc.). If specialized advice is required, we recommend engaging qualified professionals.

4) Transparency

We aim to be transparent about material AI involvement. If a client wants:

restrictions on specific tools, or
disclosure of AI usage practices for a specific engagement,

we will address those requirements contractually and operationally where reasonable.

5) Data Protection and Confidentiality

We treat client information as confidential and apply safeguards appropriate to the sensitivity of the data.

Key practices include:

minimizing data shared with tools to what is necessary for the task
using client-owned systems/workspaces where feasible
limiting access using least privilege and role-based permissions
using secure storage locations and approved collaboration methods
applying vendor controls and contractual protections where applicable

Clients can request tool restrictions for their engagement where reasonable, including limiting the categories of data used with certain tooling.

6) Security Controls

We use security controls intended to reduce risk, including:

multi-factor authentication (MFA) for systems used in delivery and data access
controlled access provisioning and timely offboarding of users and subcontractors
secure credential handling practices
incident response processes and internal governance policies

Where heightened protection is appropriate (for example, access to critical systems or sensitive client workspaces), we use stronger authentication practices and operational controls.

7) Fairness, Bias, and Ethical Marketing Use

We take steps to reduce risks such as:

biased targeting assumptions or discriminatory outcomes
inappropriate use of sensitive personal information
manipulative or misleading messaging practices
“black box” decision-making that cannot be explained or justified

We encourage clients to avoid using sensitive personal information for targeting unless there is a lawful basis and a clear ethical rationale. Where client instructions present unacceptable risk, we may propose alternatives or decline execution.

8) Quality and Reliability Safeguards

AI tools can produce incorrect, incomplete, or outdated outputs. We manage this risk by:

applying human review commensurate with impact
validating critical facts, offers, pricing, and claims before publication
using structured workflows for approvals and version control where feasible
documenting assumptions and dependencies in client-facing planning artifacts when appropriate

9) Subcontractors and AI Use

We may use subcontractors to support delivery. Where subcontractors have access to client systems or data, we require:

confidentiality obligations
security controls appropriate to their access level
adherence to client instructions and governance requirements
restrictions on tool usage where contractually required

10) Client Choices and Opt-Out Options

Clients may request:

no meeting recording/transcription for their meetings
restrictions on AI tools for their engagement
additional approval steps for AI-assisted drafts or outputs

We will make reasonable efforts to accommodate these requests and document agreed controls.

11) Questions or Concerns

If you have questions about our AI practices or want to request engagement-specific controls, contact:

Privacy: privacy@vividarray.com
General: hello@vividarray.com
Mail: 4831 Nelson Rd. NW, Calgary, AB, T2K 2M1, Canada